Skills.
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Graphic design | Branding + identity conceptualization | Illustration (digital + freehand) | Photo manipulation + editing | Large scale advertising design (size + scope) | Merchandising design
Proficient in creating work inAdobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
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Video production + editing | Script writing | Animation (traditional + motion graphics) | Storyboarding | Lighting, rigging, + shooting video on site
Proficient in creating work inAdobe Premiere
Adobe AfterEffects
Descript
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Have overseen teams from 2 - 20, with focuses on marketing, production, + design execution
Experience with
Microsoft Suite
Hubspot marketing tools
Presentation design
Copywriting + editing
Exhibit design + fabrication
Fine art skill (painting, sculpture, concept art)
Resume.
DemandOS
Creative director | 2022-present
Focused on producing advertising for clients based on their pre-existing branding and guidelines. Responsible for gathering branding information during the onboarding of clients + producing accessible branding boards to be used across internal + external teams. Created ad concepts + campaign suites that were then passed to the design team to interpolate off of. Was responsible for producing video creatives (ads, product demos, motion graphics). Assisted clients with internal design requests. All items required working closely with the direct client reports through various channels.
Wilson Human Capital Group
Creative lead | 2021-2022
Graphic artist | 2019-2021
Created all graphic + video content for the business, including social media posts, sales pieces, website graphics, presentations, + downloadable content, all while following established brand guidelines. Responsibilities including producing one-off sales-centric articles on quick turn around, helping to support the fast-paced nature of the business + sales cycle.
As creative lead, spearheaded large scale projects including revitalizing the company brand, which extended into all areas of the business, in addition to previously listed responsibilities.
Data Age Business Systems
Marketing manager | 2018-2019
Graphic artist | 2016-2018
Responsible for the creation of educational, training, + sales related customer-facing content, including videos, websites, + white sheets. Developed marketing campaigns for a number of products + services, including social media content + email campaigns.
As marketing manager, was responsible for developing, assigning, + tracking leads for sales department, budgeting for department, leading marketing meetings, + making decisions with executive team, in addition to previously listed responsibilities.
Clyde Peeling’s Reptiland
Graphic artist | 2007 - 2016
Produced educational graphics + video interactives. Responsible for creating all forms of advertising, including television commercials, billboards, + promotional materials. Oversaw projects from concept to completion on a day-to-day basis. Worked between multiple projects at one time, while paying attention to details + meeting time-sensitive deadlines.
Education.
The Art Institute of Pittsburgh | 2006
Bachelor of Science in Media Arts and Animation
3.6 GPA
Holler at me.
casteinbacher@gmail.com
570.337.8165
Tampa, FL